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371
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Yuliya A. Komarova, | Association for Consumer Research | 2010 ,
372
Towards a Meaningful Identity: The (F)Utility of Lifestyle Research
Towards a Meaningful Identity: The (F)Utility of Lifestyle Research
D. Toumajian, | Association for Consumer Research | 2004 ,
373
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
Juliano Laran, | Association for Consumer Research | 2010 ,
374
Tourist Photos: Signs of Self
Tourist Photos: Signs of Self
R.Belk, | Association for Consumer Research | 2004 ,
375
Being Indulgent and Becoming Prudent
Being Indulgent and Becoming Prudent
Danit Ein-Gar, | Association for Consumer Research | 2010 ,
376
The Embodied Brand
The Embodied Brand
A.Bengtsson, | Association for Consumer Research | 2004 ,
377
Exploring Role of Self in Self-control
Exploring Role of Self in Self-control
Ravi Mehta, | Association for Consumer Research | 2010 ,
378
Pretend It Like Beckham: Symbolic Consumption through Soccer Jerseys
Pretend It Like Beckham: Symbolic Consumption through Soccer Jerseys
Klein J. G, | Association for Consumer Research | 2004 ,
379
Exploring Self-control: Moving Beyond Depletion Hypothesis
Exploring Self-control: Moving Beyond Depletion Hypothesis
Ravi Mehta, | Association for Consumer Research | 2010 ,
380
"My Home, My Comfort": An Ethnography of the Fantasy Home Comfort
"My Home, My Comfort": An Ethnography of the Fantasy Home Comfort
Yu P, | Association for Consumer Research | 2004 ,
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