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371
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
372
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Wang L, | Association for Consumer Research | 2011 ,
373
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
374
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
375
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
376
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
377
The Abstractness of Luxury
The Abstractness of Luxury
Hansen J, | Association for Consumer Research | 2011 ,
378
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
379
The Compromise Effect in Choosing for Others
The Compromise Effect in Choosing for Others
Chuang S.-C, | Association for Consumer Research | 2011 ,
380
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
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