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371
Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?
Emotional Anthropomorphism: What Kind of Face Sits Well on a Car's Frontal Appearance?
Landwehr J.R, | Association for Consumer Research | 2011 ,
372
Brand Synergy in Multi-Product Experiences
Brand Synergy in Multi-Product Experiences
Rahinel R, | Association for Consumer Research | 2011 ,
373
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Rudd M, | Association for Consumer Research | 2011 ,
374
The Power of Positive Thinking: Asymmetrical Affective Perseverance in Consumer Brand Judgments
The Power of Positive Thinking: Asymmetrical Affective Perseverance in Consumer Brand Judgments
Coker B, | Association for Consumer Research | 2011 ,
375
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Lee S.Y, | Association for Consumer Research | 2011 ,
376
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
377
Is Green?
Is Green?
Bamossy G, | Association for Consumer Research | 2011 ,
378
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
379
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
380
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
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