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361
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Hung Y.-c, | Association for Consumer Research | 2011 ,
362
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
Koo M, | Association for Consumer Research | 2011 ,
363
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power
Norton D.A, | Association for Consumer Research | 2011 ,
364
Framing and Sales Promotions: Understanding the Characteristics of Present and Prospective Consumers
Framing and Sales Promotions: Understanding the Characteristics of Present and Prospective Consumers
Weisstein F.L, | Association for Consumer Research | 2011 ,
365
A Meta-analysis on the Effectiveness of Publicity versus Advertising
A Meta-analysis on the Effectiveness of Publicity versus Advertising
Eisend M, | Association for Consumer Research | 2011 ,
366
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Partners, Masters, Friends, and Flings: Exploring the Multiple Roles of Brand Relationships
Swaminathan V, | Association for Consumer Research | 2011 ,
367
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
368
Skill- versus Effort-Based Difficulty: The Role of Emotion in Motivating Difficult Actions
Skill- versus Effort-Based Difficulty: The Role of Emotion in Motivating Difficult Actions
Passyn K, | Association for Consumer Research | 2011 ,
369
Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community
Approaching God: Proxy and Proximity of Brand Heroes to the Brand Community
Eagar T, | Association for Consumer Research | 2011 ,
370
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Does Exposure to Concept Products Affect Judgment of Marketed New Products?
Scopelliti I, | Association for Consumer Research | 2011 ,
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