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331
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Co-Branding with an Emotional Brand: Identity Threat and Coping Strategies among Loyal Consumers
Xiao N, | Association for Consumer Research | 2011 ,
332
Construction of Print Advertisement in the Context of Conceptual Coherence and Memory Distortion
Construction of Print Advertisement in the Context of Conceptual Coherence and Memory Distortion
Grochowska A, | Association for Consumer Research | 2011 ,
333
Effect of Attribute Change on Preference Modification
Effect of Attribute Change on Preference Modification
Jami A.T, | Association for Consumer Research | 2011 ,
334
Sustainability: A New Consumer Movement
Sustainability: A New Consumer Movement
Schmidt A, | Association for Consumer Research | 2011 ,
335
Evolution, Consumer Behavior, and Decision-Making
Evolution, Consumer Behavior, and Decision-Making
Griskevicius V, | Association for Consumer Research | 2011 ,
336
Prosocial Behavior in the Field
Prosocial Behavior in the Field
Nelson L.D, | Association for Consumer Research | 2011 ,
337
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
338
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
Schroll R, | Association for Consumer Research | 2011 ,
339
Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication
Sunglasses, Hierarchy, and Negotiations: Gender Differences in Eye Gaze During Interpersonal Communication
Pezzuti T, | Association for Consumer Research | 2011 ,
340
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
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