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331
Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects
Attraction and Compromise Effects Revisited: The Role of Attribute Characteristics and Representation in Context Effects
Malkoc, S.A., | Association for Consumer Research | 2008 ,
332
Health Communication and Consumer Action: Promise and Pitfalls
Health Communication and Consumer Action: Promise and Pitfalls
Moorman, C, | Association for Consumer Research | 2008 ,
333
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
McGraw, A.P, | Association for Consumer Research | 2008 ,
334
Social Contagion Effects in Marketing
Social Contagion Effects in Marketing
Ramanathan, S, | Association for Consumer Research | 2008 ,
335
Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information
Bridging the Gap between Behavioral and Humanistic Perspectives to Improve Consumer Welfare: A Focus on Communication of Prescription Drug Information
Brinberg, D., | Association for Consumer Research | 2008 ,
336
Mindset-Dependent Consumer Decision Making
Mindset-Dependent Consumer Decision Making
Maimaran, M, | Association for Consumer Research | 2008 ,
337
Sex and Consumption: Empirical and Theoretical Advances
Sex and Consumption: Empirical and Theoretical Advances
Dahl, D., | Association for Consumer Research | 2008 ,
338
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Koo, M, | Association for Consumer Research | 2008 ,
339
Erroneous Lay Theories of Future Affect: Processes and Consequences
Erroneous Lay Theories of Future Affect: Processes and Consequences
Cho, C, | Association for Consumer Research | 2008 ,
340
Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments
Is Beauty Only Screen Deep? Perceptions of Avatars in Computer-Mediated Environments
Wood, N.T, | Association for Consumer Research | 2008 ,
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