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321
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Lau-Gesk, L., | Association for Consumer Research | 2005 ,
322
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Feeling Good, Feeling Bad... Feeling Sad, Feeling Glad: Order and Perceived Relevance of Ad-Emotion Affect Processing of Neutral Information
Labroo, A. A., | Association for Consumer Research | 2005 ,
323
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Grasshoff, K., | Association for Consumer Research | 2005 ,
324
Assimilation and Contrast in Consumer Price Perceptions
Assimilation and Contrast in Consumer Price Perceptions
Adaval, R., | Association for Consumer Research | 2005 ,
325
Effects of Repetition on Price Comparison Process
Effects of Repetition on Price Comparison Process
Thomas, M., | Association for Consumer Research | 2005 ,
326
Advertised Reference Prices as Semantic Anchors
Advertised Reference Prices as Semantic Anchors
Janiszewski, C., | Association for Consumer Research | 2005 ,
327
Cognitive Mechanisms That Underlie Reference Price Effects
Cognitive Mechanisms That Underlie Reference Price Effects
Thomas, M., | Association for Consumer Research | 2005 ,
328
Researching Visual Consumption
Researching Visual Consumption
Schroeder, J. E., | Association for Consumer Research | 2005 ,
329
Forgotten Rejections and the Rebuilding of Personal Preferences
Forgotten Rejections and the Rebuilding of Personal Preferences
Nelson, L. D., | Association for Consumer Research | 2005 ,
330
Choosing to Consume Later: Determinants of Future-Biased Choice
Choosing to Consume Later: Determinants of Future-Biased Choice
Shu, S., | Association for Consumer Research | 2005 ,
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