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301
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
Zemborain, M., | Association for Consumer Research | 2008 ,
302
Advances in Judgmental and Inferential Heuristics
Advances in Judgmental and Inferential Heuristics
Dai, X., | Association for Consumer Research | 2008 ,
303
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Advances in Regulatory Focus and Regulatory Fit Theory: Effects on Consumer Search, Consumer Satisfaction, and Self-Control
Pham, M.T, | Association for Consumer Research | 2008 ,
304
Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior
Homo Consumicus: Emerging Research in Evolutionary Consumer Behavior
Mead, N.L, | Association for Consumer Research | 2008 ,
305
What Do You Think: The Role of Others' Opinions in the Marketplace
What Do You Think: The Role of Others' Opinions in the Marketplace
Ahluwalia, R., | Association for Consumer Research | 2008 ,
306
The Role of Cognitive Processes in Overcoming Self-Control Failures
The Role of Cognitive Processes in Overcoming Self-Control Failures
Bruyneel, S., | Association for Consumer Research | 2008 ,
307
Politics and Consumption
Politics and Consumption
Ozalp, Y., | Association for Consumer Research | 2008 ,
308
Exploring The Evolving Terrain of Consumer-Generated Brand Content
Exploring The Evolving Terrain of Consumer-Generated Brand Content
Fournier, S, | Association for Consumer Research | 2008 ,
309
Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli
Real Consumers Have Curves: The Effects of Body Esteem and Weight on Consumer Responses to Marketing Stimuli
Miller, E.G., | Association for Consumer Research | 2008 ,
310
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Kassam, K., | Association for Consumer Research | 2008 ,
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