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301
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Examining the Relationship Between Consumer Values and Positive and Negative Affect
Kropp, F., | Association for Consumer Research | 2005 ,
302
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Puccinelli, N. M., | Association for Consumer Research | 2005 ,
303
When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect-Validation and the Role of Consumption Motives
When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect-Validation and the Role of Consumption Motives
Bosmans, A., | Association for Consumer Research | 2005 ,
304
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
Johnson, A. R., | Association for Consumer Research | 2005 ,
305
The Effect of Prior Relationships on Consumer Retaliation
The Effect of Prior Relationships on Consumer Retaliation
Gregoire, Y., | Association for Consumer Research | 2005 ,
306
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
Dalakas, V., | Association for Consumer Research | 2005 ,
307
Not All Sponsors Are Created Equal
Not All Sponsors Are Created Equal
Becker-Olsen, K. L., | Association for Consumer Research | 2005 ,
308
One Part Salience, One Part Origin, Stir, Sprinkle with Acceptance and Resistance, Bake for One Century and Voila: A New Cultural Casserole!
One Part Salience, One Part Origin, Stir, Sprinkle with Acceptance and Resistance, Bake for One Century and Voila: A New Cultural Casserole!
Russell, D. W., | Association for Consumer Research | 2005 ,
309
Brands as Global Signals: A Cross-Country Study
Brands as Global Signals: A Cross-Country Study
Valenzuela, A., | Association for Consumer Research | 2005 ,
310
Global Consumption: (How) Does Culture Matter?
Global Consumption: (How) Does Culture Matter?
Russell, C. A., | Association for Consumer Research | 2005 ,
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