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301
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Should Variety Seeking Be Measured at the SKU, Brand, or Category Level? Does It Matter
Girju M, | Association for Consumer Research | 2011 ,
302
Determinants of Consumer-Brand Reunion After a Break-up
Determinants of Consumer-Brand Reunion After a Break-up
Bogomolova S, | Association for Consumer Research | 2011 ,
303
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
304
Ovulatory Cycle Effects on Women's Attention to High-Status Products
Ovulatory Cycle Effects on Women's Attention to High-Status Products
Lens I, | Association for Consumer Research | 2011 ,
305
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
306
Doing Well and Doing Good: New Frontiers in Firm/Brand Perceptions and Perceptions of Social Good
Doing Well and Doing Good: New Frontiers in Firm/Brand Perceptions and Perceptions of Social Good
Bhattacharjee A, | Association for Consumer Research | 2011 ,
307
The `Nature' Of Life: How the Physical World Colors Impressions, Informs Decisions, and Shapes Who We Are
The `Nature' Of Life: How the Physical World Colors Impressions, Informs Decisions, and Shapes Who We Are
Ackerman J.M, | Association for Consumer Research | 2011 ,
308
The Impact of Shopping the Right Way: The Influence of Fit between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
The Impact of Shopping the Right Way: The Influence of Fit between Mindsets and Shopping Orientations on Product Evaluations and Willingness to Pay
Buttner O.B, | Association for Consumer Research | 2011 ,
309
Globalization Tug-of-War: Consumption as a Site of Conflict
Globalization Tug-of-War: Consumption as a Site of Conflict
Jafari A, | Association for Consumer Research | 2011 ,
310
Using Visual Interference to Establish New Brand-Attribute Linkages
Using Visual Interference to Establish New Brand-Attribute Linkages
Saenger C, | Association for Consumer Research | 2011 ,
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