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291
Strategic Issues in Concealing versus Revealing Corporate Source of Variant Brands
Strategic Issues in Concealing versus Revealing Corporate Source of Variant Brands
Raghunathan, R., | Association for Consumer Research | 2005 ,
292
The Influence of Variety on Perceptions of Brand Quality
The Influence of Variety on Perceptions of Brand Quality
Berger, J., | Association for Consumer Research | 2005 ,
293
Decision Focus and Consumer Choice Among Assortments
Decision Focus and Consumer Choice Among Assortments
Chernev, A., | Association for Consumer Research | 2005 ,
294
Product Assortment and Variety-Seeking in Consumer Choice
Product Assortment and Variety-Seeking in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
295
Expanding the Boundaries of Consumer Socialization Research
Expanding the Boundaries of Consumer Socialization Research
Bristol, T., | Association for Consumer Research | 2005 ,
296
Shifting Reference Points & Fleeting Pleasures
Shifting Reference Points & Fleeting Pleasures
Heyman, J. E., | Association for Consumer Research | 2005 ,
297
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Naive Story Models and Mental Correlations: Why correlation (A to B) is not equal to correlation (B to A)
Nayakankuppam, D., | Association for Consumer Research | 2005 ,
298
The Effect of Primed and Framed Reference Points on Product Attribute Importance
The Effect of Primed and Framed Reference Points on Product Attribute Importance
Van Ittersum, K., | Association for Consumer Research | 2005 ,
299
Affect, Empathy, and Predictions of Others' Risk Tolerance
Affect, Empathy, and Predictions of Others' Risk Tolerance
Faro, D., | Association for Consumer Research | 2005 ,
300
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
Chang, C., | Association for Consumer Research | 2005 ,
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