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291
Overconfidence and entry into competitions : reconsiling discrepant results
Overconfidence and entry into competitions : reconsiling discrepant results
Daylian M.cain, | Association for Consumer Research | 2010 ,
292
It;s not just me : the role of inferences about reference distributions on estimates of one's own comparative performance
It;s not just me : the role of inferences about reference distributions on estimates of one's own comparative performance
Andrew gershoff, | Association for Consumer Research | 2010 ,
293
Biases in social comparisons : optimism or pessimism?
Biases in social comparisons : optimism or pessimism?
Geeta menon, | Association for Consumer Research | 2010 ,
294
On being better(or worse) than others : illumunating and elimanating biases in social comparison
On being better(or worse) than others : illumunating and elimanating biases in social comparison
Ellie Kyung, | Association for Consumer Research | 2010 ,
295
Fragile enhancement of attitudes and intentions following difficult choices
Fragile enhancement of attitudes and intentions following difficult choices
Ad litt, | Association for Consumer Research | 2010 ,
296
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Kalpesh kaushik desai, | Association for Consumer Research | 2010 ,
297
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
Internal versus external informational sources : causes and consequences for attitude certainty and attitude-behavior consistency
David Dubois, | Association for Consumer Research | 2010 ,
298
Attitude strength and consistency between attitude and behavior
Attitude strength and consistency between attitude and behavior
Kalpesh Kaushik desai, | Association for Consumer Research | 2010 ,
299
From Resistance to Integration : changing consumer acculturation practices of immigrants
From Resistance to Integration : changing consumer acculturation practices of immigrants
Mine ucok hughes, | Association for Consumer Research | 2010 ,
300
Deciphering the socio-temporal dimensions of consumer identity development : a cultural genealogy
Deciphering the socio-temporal dimensions of consumer identity development : a cultural genealogy
Lisa Penaloza, | Association for Consumer Research | 2010 ,
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