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21
The Brand Dislike Construct: Scale Development and Application to Actual Brands
The Brand Dislike Construct: Scale Development and Application to Actual Brands
Dalli, D, | Association for Consumer Research | 2007 ,
22
Sustained Consumer Fascination
Sustained Consumer Fascination
Corus, C, | Association for Consumer Research | 2007 ,
23
Consumers' Arrogance: Construct Conceptualization and Preliminary Validation Evidence
Consumers' Arrogance: Construct Conceptualization and Preliminary Validation Evidence
Ruvio, A, | Association for Consumer Research | 2007 ,
24
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
Wan, L. C, | Association for Consumer Research | 2007 ,
25
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Verhoeven, J. W. M, | Association for Consumer Research | 2007 ,
26
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Lee, E.-J., | Association for Consumer Research | 2007 ,
27
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
The Process by Which Brand Committed Consumers Evaluate Competitive Brands: The Case for Similarity and Dissimilarity Testing
Raju, S, | Association for Consumer Research | 2007 ,
28
Changing Colors of My Thinking Hat: Influence of Situational and Task-Related Factors on Thinking Styles
Changing Colors of My Thinking Hat: Influence of Situational and Task-Related Factors on Thinking Styles
Wadhwa, M., | Association for Consumer Research | 2007 ,
29
Time and Decision: New Perspectives on Present-Biased Preferences
Time and Decision: New Perspectives on Present-Biased Preferences
Malkoc, S. A., | Association for Consumer Research | 2007 ,
30
Roundtable Session: Philosophy and Consumption
Roundtable Session: Philosophy and Consumption
Borgerson, J., | Association for Consumer Research | 2007 ,
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