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21
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
22
Special Session Summary Generating Options in Consumer Choice
Special Session Summary Generating Options in Consumer Choice
Alexander Chernev, | Association for Consumer Research | 2002 ,
23
Special Session Summary Interrogating Non-Western Consumer Cultures: Are We Really Talking About Postmodern Plurality, Multiple Modernities Or Pre-Modern Transformations?
Special Session Summary Interrogating Non-Western Consumer Cultures: Are We Really Talking About Postmodern Plurality, Multiple Modernities Or Pre-Modern Transformations?
Ozlem Sandikci, | Association for Consumer Research | 2002 ,
24
In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape
In-Between Modernities and Postmodernities: Theorizing Turkish Consumptionscape
Ozlem Sandikci, | Association for Consumer Research | 2002 ,
25
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Pablo Brinol, | Association for Consumer Research | 2002 ,
26
Understanding Preference Revision and Concession in Joint Decisions
Understanding Preference Revision and Concession in Joint Decisions
H. Onur Bodur, | Association for Consumer Research | 2002 ,
27
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
Does Television Viewing Promote Materialism? Cultivating American Perceptions of the Good Life
James E. Burroughs, | Association for Consumer Research | 2002 ,
28
Living Athe Good Life@: the Hedonic Superiority of Experiential Over Material Purchases
Living Athe Good Life@: the Hedonic Superiority of Experiential Over Material Purchases
Leaf Van Boven, | Association for Consumer Research | 2002 ,
29
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Toward Understanding the Dynamics of Non-Traditional Consumers: an Exploratory Consideration of Lesbian Couples in America
Robert E. Wilkes, | Association for Consumer Research | 2002 ,
30
Special Session Summary Expanding the Scope of Word of Mouth: Consumer-To-Consumer Information on the Internet
Special Session Summary Expanding the Scope of Word of Mouth: Consumer-To-Consumer Information on the Internet
Barbara Bickart, | Association for Consumer Research | 2002 ,
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