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21
Continuous Supplier Performance Improvement : Effects of Collaborative Communication and Control
Continuous Supplier Performance Improvement : Effects of Collaborative Communication and Control
Ashwin W. Joshi, | American Marketing Association | 2009 ,
22
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H. Seggie and David A. Griffith, | American Marketing Association | 2009 ,
23
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Inertial Disruption : The Impact of a New Competitive Entrant on Online Consumer Search
Wendy W. Moe and Sha Yang, | American Marketing Association | 2009 ,
24
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
25
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
26
Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan and Lopo L. Rego, | American Marketing Association | 2009 ,
27
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
28
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
29
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
30
From the Editor
From the Editor
Ajay K. Kohli, | American Marketing Association | 2009 ,
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