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21
Consumer Response to Price Presentation Formats: Implications for Partitioned Pricing and Transaction Bundling
Consumer Response to Price Presentation Formats: Implications for Partitioned Pricing and Transaction Bundling
Hamilton, R., | Association for Consumer Research | 2006 ,
22
An Exploration of Consumer Forgiveness Following Marketer Transgressions
An Exploration of Consumer Forgiveness Following Marketer Transgressions
Chung, E., | Association for Consumer Research | 2006 ,
23
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Kim, H.J, | Association for Consumer Research | 2008 ,
24
For Those about to Rock: A New Understanding of Adolescent Music Consumption
For Those about to Rock: A New Understanding of Adolescent Music Consumption
Nuttall, P., | Association for Consumer Research | 2008 ,
25
Effect of Goal Salience and Goal Conflict on Typicality: The Case of ``Health Food''
Effect of Goal Salience and Goal Conflict on Typicality: The Case of ``Health Food''
El Dahr, H, | Association for Consumer Research | 2008 ,
26
To Breakup or Make Up? The Psychology of Consumer Forgiveness
To Breakup or Make Up? The Psychology of Consumer Forgiveness
Mogilner, C., | Association for Consumer Research | 2008 ,
27
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Instant Choices versus Slow-Developing Preferences: How Preferences Form and Change over Time
Liu, W., | Association for Consumer Research | 2007 ,
28
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Let Your Workspace Speak for Itself: The Impact of Material Objects on Impression Formation and Service Quality Perception
Verhoeven, J. W. M, | Association for Consumer Research | 2007 ,
29
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Team-Sponsorship in the Formula One-Does it affect Brand Perception? An Empirical Assessment in the German Car Market
Woisetschlager, D. M., | Association for Consumer Research | 2007 ,
30
Ordinary Resistance as a Parasitic Form of Action: A Dialogical Analysis of Consumer/Firm Relations
Ordinary Resistance as a Parasitic Form of Action: A Dialogical Analysis of Consumer/Firm Relations
Roux, D., | Association for Consumer Research | 2007 ,
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