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21
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, | American Marketing Association | 2003 ,
22
Corporate Environmentalism : Antecedents and Influence of Industry Type
Corporate Environmentalism : Antecedents and Influence of Industry Type
Subhabrata Bobby Banerjee, | American Marketing Association | 2003 ,
23
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
Thomas W. Gruen, John O. Summers and Frank Acito, | American Marketing Association | 2000 ,
24
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
Subramanian Balachander, | American Marketing Association | 2003 ,
25
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
26
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
27
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Dong-Ho Ha, | 한국지진공학회 | 2006 ,
28
Verification of Similitude Law in 1-g Shaking Table Tests of Geotechnical Structures
Verification of Similitude Law in 1-g Shaking Table Tests of Geotechnical Structures
Sung-Ryul Kim, | 한국지진공학회 | 2006 ,
29
Bracing Systems for Installation of MR Dampers in a Building Structure
Bracing Systems for Installation of MR Dampers in a Building Structure
Sang-Hyun Lee, | 한국지진공학회 | 2006 ,
30
Lessons from the 2004 Mid-Niigata and 2005 Pakistan earthquakes
Lessons from the 2004 Mid-Niigata and 2005 Pakistan earthquakes
Yuichi Sugiyama, | 한국지진공학회 | 2006 ,
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