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21
The Effects of Different Category Context on Target Brand Evaluations
The Effects of Different Category Context on Target Brand Evaluations
Nam, M, | Association for Consumer Research | 2007 ,
22
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
23
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Regulatory Focus and the Use of Time in the Evaluation of Persuasive Messages
Sellier, A.-L, | Association for Consumer Research | 2007 ,
24
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Russell, C. A., | Association for Consumer Research | 2005 ,
25
Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior
Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior
Sternthal B, | Association for Consumer Research | 2011 ,
26
Antecedents and Consequences of Emotional Responses to Advertising
Antecedents and Consequences of Emotional Responses to Advertising
Escalas, J. E., | Association for Consumer Research | 2003 ,
27
The Future of the IMF and World Bank: Panel Discussion
The Future of the IMF and World Bank: Panel Discussion
Stanley Fischer, | American Economic Assn | 2003 ,
28
Climbing atop the Shoulders of Giants: The Impact of Institutions on Cumulative Research
Climbing atop the Shoulders of Giants: The Impact of Institutions on Cumulative Research
Furman, J.L., | American Economic Assn | 2011 ,
29
Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption
Do Consumers' Genes Influence Their Behavior? Findings on Novelty Seeking and Compulsive Consumption
Hirschman, E. C., | Association for Consumer Research | 2001 ,
30
The Public and Private Sectors in the Process of Innovation: Theory and Evidence from the Mouse Genetics Revolution
The Public and Private Sectors in the Process of Innovation: Theory and Evidence from the Mouse Genetics Revolution
Aghion, P., | American Economic Assn | 2010 ,
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