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21
Consumers Tripping Over Their Roots
Consumers Tripping Over Their Roots
Russell, D., | Association for Consumer Research | 2007 ,
22
U.S. Consumer's Cultural Choices: The Interplay of Ethnocentrism and Global Openness
U.S. Consumer's Cultural Choices: The Interplay of Ethnocentrism and Global Openness
Russell, D., | Association for Consumer Research | 2007 ,
23
Cultural Identity and Judgement-To Bias or not to Bias
Cultural Identity and Judgement-To Bias or not to Bias
Russell, C. A, | Association for Consumer Research | 2007 ,
24
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Russell, C. A., | Association for Consumer Research | 2005 ,
25
Me, My Self, and My Brands
Me, My Self, and My Brands
Schau, H. J., | Association for Consumer Research | 2005 ,
26
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Russell, C. A., | Association for Consumer Research | 2005 ,
27
One Part Salience, One Part Origin, Stir, Sprinkle with Acceptance and Resistance, Bake for One Century and Voila: A New Cultural Casserole!
One Part Salience, One Part Origin, Stir, Sprinkle with Acceptance and Resistance, Bake for One Century and Voila: A New Cultural Casserole!
Russell, D. W., | Association for Consumer Research | 2005 ,
28
Global Consumption: (How) Does Culture Matter?
Global Consumption: (How) Does Culture Matter?
Russell, C. A., | Association for Consumer Research | 2005 ,
29
Barbara Stern's Legacy to Consumer Research
Barbara Stern's Legacy to Consumer Research
Russell C.A, | Association for Consumer Research | 2011 ,
30
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Eric Greenleaf, | Association for Consumer Research | 2002 ,
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