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Patrick Hanan, | 한국중국소설학회 | 1999 ,
22
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Hagtvedt, H, | Association for Consumer Research | 2008 ,
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The Influence of Art Infusion on the Perception and Evaluation of Consumer Products
The Influence of Art Infusion on the Perception and Evaluation of Consumer Products
Hagtvedt, H, | Association for Consumer Research | 2008 ,
24
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
25
Should You Kill Two Birds with One Stone? The Diluting Influence of Having Multiple Goals on Goal Pursuit
Should You Kill Two Birds with One Stone? The Diluting Influence of Having Multiple Goals on Goal Pursuit
Ma W, | Association for Consumer Research | 2011 ,
26
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
Hagtvedt, H, | Association for Consumer Research | 2007 ,
27
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
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Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
29
Consumers Do Compare Apples with Oranges: Investigating Cross Category Referencing in Consumer Decision-making
Consumers Do Compare Apples with Oranges: Investigating Cross Category Referencing in Consumer Decision-making
Patrick V, | Association for Consumer Research | 2011 ,
30
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
Maggie Geuens, | Association for Consumer Research | 2002 ,
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