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21
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Patrick, V. M., | Association for Consumer Research | 2006 ,
22
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
23
Should You Kill Two Birds with One Stone? The Diluting Influence of Having Multiple Goals on Goal Pursuit
Should You Kill Two Birds with One Stone? The Diluting Influence of Having Multiple Goals on Goal Pursuit
Ma W, | Association for Consumer Research | 2011 ,
24
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
"I'm Glad I Did" or "I Wish I Had:" The Comparative Effects of Satisfaction and Non-Purchase Regret on Future Purchase Intentions
Hagtvedt, H, | Association for Consumer Research | 2007 ,
25
When One Thing Leads To Another: Consumption Chains and Consumer Satisfaction
When One Thing Leads To Another: Consumption Chains and Consumer Satisfaction
Patrick, V. M., | Association for Consumer Research | 2005 ,
26
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
27
Feeling the Future Now: The Influence of Affect on Preferences, Predictions and Perspectives
Feeling the Future Now: The Influence of Affect on Preferences, Predictions and Perspectives
Patrick, V. M., | Association for Consumer Research | 2005 ,
28
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
29
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
30
Consumers Do Compare Apples with Oranges: Investigating Cross Category Referencing in Consumer Decision-making
Consumers Do Compare Apples with Oranges: Investigating Cross Category Referencing in Consumer Decision-making
Patrick V, | Association for Consumer Research | 2011 ,
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