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- Johnson, Elizabeth (18+)
- Lial, Margaret L. (9+)
- O'Connor, John (8+)
- Eatwell, John (6+)
- Wood, John Cunningham (4+)
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- Prentice Hall (32+)
- American Marketing Association (26+)
- McGraw-Hill (21+)
- Addison-Wesley (18+)
- Macmillan St Martin's Press (18+)
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