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21
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
Holger Ernst, | American Marketing Association | 2010 ,
22
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
23
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
24
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Daniel J. Howard, | American Marketing Association | 2006 ,
25
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Rajagopal Raghunathan, | American Marketing Association | 2006 ,
26
The Influence of Avatars on Online Consumer Shopping Behavior
The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, | American Marketing Association | 2006 ,
27
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
28
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance
Christian Homburg, | American Marketing Association | 2005 ,
29
Cherry-Picking
Cherry-Picking
Edward J. Fox, | American Marketing Association | 2005 ,
30
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay
Christian Homburg, | American Marketing Association | 2005 ,
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1
On the Selection of Roman Catholic Bishops in America
Great Neck Publishing [, ]