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21
Gearhead Pilgrimage: The Queen Mary Summit of Indiana Jones
Gearhead Pilgrimage: The Queen Mary Summit of Indiana Jones
Smith, S., | Association for Consumer Research | 2006 ,
22
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Consumer Motivation: Identifying Factors that Increase Goal Adherence
Koo, M, | Association for Consumer Research | 2008 ,
23
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
24
Consumers Behaving Badly
Consumers Behaving Badly
Toure-Tillery M, | Association for Consumer Research | 2011 ,
25
Competition and Cooperation in Joint Purchase Decision
Competition and Cooperation in Joint Purchase Decision
Fisher, R. J., | Association for Consumer Research | 2005 ,
26
The Role of Implicit Associations Between Motivation and Affect in Goal Pursuit
The Role of Implicit Associations Between Motivation and Affect in Goal Pursuit
Fishbach, A., | Association for Consumer Research | 2005 ,
27
Does Direction of Prediction Impact the Self-Prophecy Effect?
Does Direction of Prediction Impact the Self-Prophecy Effect?
Sprott, D. E., | Association for Consumer Research | 2005 ,
28
The Effect of Prior Relationships on Consumer Retaliation
The Effect of Prior Relationships on Consumer Retaliation
Gregoire, Y., | Association for Consumer Research | 2005 ,
29
Goals as Excuses vs. Guides: The Liberating Effect of Perceived Goal Progress on Choice
Goals as Excuses vs. Guides: The Liberating Effect of Perceived Goal Progress on Choice
Fishbach, A., | Association for Consumer Research | 2005 ,
30
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
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