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21
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
Dube, L., | Association for Consumer Research | 2003 ,
22
Gender Differences in Responses to Emotional Advertising: The Effect of the Presence of Others
Gender Differences in Responses to Emotional Advertising: The Effect of the Presence of Others
Fisher, R. J., | Association for Consumer Research | 2003 ,
23
Pleasures of Different Intensity Levels: Properties of Their Online Hedonic Ratings and Their Impact on Consumption Behavior
Pleasures of Different Intensity Levels: Properties of Their Online Hedonic Ratings and Their Impact on Consumption Behavior
Le Bel, J. L., | Association for Consumer Research | 2001 ,
24
Can Product Attributes be Reduced to Affective and Cognitive Dimensions in Measuring Attitude Bases? A Cross-Cultural Confirmatory Factor Analysis
Can Product Attributes be Reduced to Affective and Cognitive Dimensions in Measuring Attitude Bases? A Cross-Cultural Confirmatory Factor Analysis
Cervellon, M. C., | Association for Consumer Research | 2001 ,
25
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Composite Products as Conceptual Combinations: Combinatorial Processes and Brand Evaluative Effects
Gill, T., | Association for Consumer Research | 2001 ,
26
Experience-Based Processing and its Effects on Judgment, Decision Making, and Behavior
Experience-Based Processing and its Effects on Judgment, Decision Making, and Behavior
Dube, L., | Association for Consumer Research | 2001 ,
27
The Evolution of Brand Preferences: Evidence from Consumer Migration
The Evolution of Brand Preferences: Evidence from Consumer Migration
Bagger, J., | American Economic Assn | 2012 ,
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