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21
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
22
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
23
Brand Portfolio Strategy and Firm Performance
Brand Portfolio Strategy and Firm Performance
Neil A. Morgan and Lopo L. Rego, | American Marketing Association | 2009 ,
24
Pay What You Want : A New Participative Pricing Mechanism
Pay What You Want : A New Participative Pricing Mechanism
Ju-Young Kim, | American Marketing Association | 2009 ,
25
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
26
Radical Innovation across Nations: The Preeminence of Corporate Culture
Radical Innovation across Nations: The Preeminence of Corporate Culture
Gerard J. Tellis, | American Marketing Association | 2009 ,
27
Distribution Network Redesign for Marketing Competitiveness
Distribution Network Redesign for Marketing Competitiveness
Jennifer Shang, | American Marketing Association | 2009 ,
28
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
29
Demarketing, Minorities, and National Attachment
Demarketing, Minorities, and National Attachment
Amir Grinstein and Udi Nisan, | American Marketing Association | 2009 ,
30
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
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