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21
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty
Yuping Liu, | American Marketing Association | 2007 ,
22
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
23
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
24
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
25
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
Remco Prins, | American Marketing Association | 2007 ,
26
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, | American Marketing Association | 2007 ,
27
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
28
Multichannel Shopping: Causes and Consequences
Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, | American Marketing Association | 2007 ,
29
Size and Share of Customer Wallet
Size and Share of Customer Wallet
Rex Yuxing Du, | American Marketing Association | 2007 ,
30
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
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