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21
Managing Experiential Marketing: Insight from a Prototypical Experience
Managing Experiential Marketing: Insight from a Prototypical Experience
Kemp, E, | Association for Consumer Research | 2007 ,
22
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Collin's Interaction Ritual Theory: Using Interaction Rituals to Conceptualize How Objects Become Sacred Symbols
Huggins, K. A, | Association for Consumer Research | 2007 ,
23
Playing Games Efficiently: Hedonic Learning and Loyalty
Playing Games Efficiently: Hedonic Learning and Loyalty
Murray, K. B, | Association for Consumer Research | 2007 ,
24
Skill-Based Habits of Use and Consumer Choice
Skill-Based Habits of Use and Consumer Choice
Murray, K. B., | Association for Consumer Research | 2005 ,
25
Habitual Consumption
Habitual Consumption
Murray, K. B., | Association for Consumer Research | 2005 ,
26
Fanatic Consumption: Reconsidering Fanaticism
Fanatic Consumption: Reconsidering Fanaticism
Smith, S., | Association for Consumer Research | 2005 ,
27
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
28
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Helene Cherrier, | Association for Consumer Research | 2002 ,
29
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
30
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
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