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21
Forming Parasocial Relationships in Online Communities
Forming Parasocial Relationships in Online Communities
Ballantine, P. W., | Association for Consumer Research | 2005 ,
22
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Meyvis, T., | Association for Consumer Research | 2005 ,
23
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
24
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Putting Your Best Face Forward: The Effects of Negative Affect on Agent Evaluation
Puccinelli, N. M., | Association for Consumer Research | 2005 ,
25
The Effect of Playful Web Experiences on Brand Attitude Formation
The Effect of Playful Web Experiences on Brand Attitude Formation
Mathwick, C., | Association for Consumer Research | 2005 ,
26
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
27
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
28
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
29
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
30
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
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