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21
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
McFerran, B, | Association for Consumer Research | 2008 ,
22
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
Selinger, M., | Association for Consumer Research | 2006 ,
23
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
Argo, J. J, | Association for Consumer Research | 2007 ,
24
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
25
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
Argo, J. J., | Association for Consumer Research | 2005 ,
26
Motives for Deception in Consumer Word-of-Mouth Communication
Motives for Deception in Consumer Word-of-Mouth Communication
White, K., | Association for Consumer Research | 2005 ,
27
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
28
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
29
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
30
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
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