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271
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
Chen H.-Y, | Association for Consumer Research | 2011 ,
272
The Influence of the Entertainment Industry on the Perception of Ethics
The Influence of the Entertainment Industry on the Perception of Ethics
Baruca A, | Association for Consumer Research | 2011 ,
273
To Do, to Have, or to Share: The Value of Experiences Over Material Possessions Depends on the Involvement of Others
To Do, to Have, or to Share: The Value of Experiences Over Material Possessions Depends on the Involvement of Others
Caprariello P, | Association for Consumer Research | 2011 ,
274
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Isaac M.S, | Association for Consumer Research | 2011 ,
275
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Ge X, | Association for Consumer Research | 2011 ,
276
A Closer View of Online Reviews
A Closer View of Online Reviews
Goncalves D, | Association for Consumer Research | 2011 ,
277
Satisfaction in the Context of Customer Co-Production: A Behavioral Involvement Perspective
Satisfaction in the Context of Customer Co-Production: A Behavioral Involvement Perspective
Hunt D, | Association for Consumer Research | 2011 ,
278
The Effects of the Menstrual Cycle on Food Appearance-related Consumption
The Effects of the Menstrual Cycle on Food Appearance-related Consumption
Saad G, | Association for Consumer Research | 2011 ,
279
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
280
The Self-Concept from Near and Far: Psychological Distance and the Consumer Self
The Self-Concept from Near and Far: Psychological Distance and the Consumer Self
Weiss L, | Association for Consumer Research | 2011 ,
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