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271
Roundtable Session: Disseminating Transformative Consumer Research: Getting Research Results Out of the Tower and Into Consumers' Lives
Roundtable Session: Disseminating Transformative Consumer Research: Getting Research Results Out of the Tower and Into Consumers' Lives
unknown, | Association for Consumer Research | 2007 ,
272
Aesthetic Advertisements and Scientific Evaluations: Divergent Philosophies in Advertising Production
Aesthetic Advertisements and Scientific Evaluations: Divergent Philosophies in Advertising Production
Kelly, A, | Association for Consumer Research | 2007 ,
273
Authenticity in the Performing Arts: A Foolish Quest?
Authenticity in the Performing Arts: A Foolish Quest?
Derbaix, M, | Association for Consumer Research | 2007 ,
274
Representing Consumer Research: A Novel Approach
Representing Consumer Research: A Novel Approach
Brown, S., | Association for Consumer Research | 2007 ,
275
Gettysburg Co-Constructed: Producing and Consuming Narratives in an American Battlefield
Gettysburg Co-Constructed: Producing and Consuming Narratives in an American Battlefield
Chronis, A., | Association for Consumer Research | 2007 ,
276
Self-Brand Connections and Brand Resonance: The Role of Gender and Consumer Emotions
Self-Brand Connections and Brand Resonance: The Role of Gender and Consumer Emotions
Moore, D, | Association for Consumer Research | 2007 ,
277
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
The Effects of Perceived Congruity Between Origin, Brand and Product on the Purchase Intention of a Branded Product of Origin
Aurier, P., | Association for Consumer Research | 2007 ,
278
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
The Moderating Effect of Brand Commitment on Consumer Response to Logo Shape Redesign
Walsh, M. F, | Association for Consumer Research | 2007 ,
279
"Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change
"Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change
Sjodin, H., | Association for Consumer Research | 2007 ,
280
A Room with a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
A Room with a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
Goldstein, N. J., | Association for Consumer Research | 2007 ,
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