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271
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition within Firms
Xueming Luo, | American Marketing Association | 2006 ,
272
Brand Dilution: When Do New Brands Hurt Existing Brands?
Brand Dilution: When Do New Brands Hurt Existing Brands?
Chris Pullig, | American Marketing Association | 2006 ,
273
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Sonya A. Grier, | American Marketing Association | 2006 ,
274
Drivers of Brand Extension Success
Drivers of Brand Extension Success
Franziska Völckner, | American Marketing Association | 2006 ,
275
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
276
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory
Markus Christen, | American Marketing Association | 2006 ,
277
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status
Wolfgang Ulaga, | American Marketing Association | 2006 ,
278
When Should a Retailer Create an Exciting Store Environment?
When Should a Retailer Create an Exciting Store Environment?
Velitchka D. Kaltcheva, | American Marketing Association | 2006 ,
279
How Does Enforcement Deter Gray Market Incidence?
How Does Enforcement Deter Gray Market Incidence?
Kersi D. Antia, | American Marketing Association | 2006 ,
280
Understanding Consumer Responses to Product Risk Information
Understanding Consumer Responses to Product Risk Information
Anthony D. Cox, | American Marketing Association | 2006 ,
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