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271
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Pyle M, | Association for Consumer Research | 2011 ,
272
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Your Life or Your Money: Threat Revision in Response to Taboo Trade-offs
Samper A, | Association for Consumer Research | 2011 ,
273
The Effect of Systems of Thought on Brand Scandal Spillover: Holistic versus Analytic Cognition Moderating Scandal Spillover and Denial Effects
The Effect of Systems of Thought on Brand Scandal Spillover: Holistic versus Analytic Cognition Moderating Scandal Spillover and Denial Effects
Lee Y, | Association for Consumer Research | 2011 ,
274
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
275
Tell the Truth: The Effects of Disclosure in Word-of-Mouth Marketing
Tell the Truth: The Effects of Disclosure in Word-of-Mouth Marketing
Abendroth L, | Association for Consumer Research | 2011 ,
276
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Puzakova M, | Association for Consumer Research | 2011 ,
277
Can You Say ``No'' to Being a Sustainable Consumer?
Can You Say ``No'' to Being a Sustainable Consumer?
Oh S, | Association for Consumer Research | 2011 ,
278
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Xie G.-X, | Association for Consumer Research | 2011 ,
279
Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation
Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation
Lisjak M, | Association for Consumer Research | 2011 ,
280
The Impact of Price on Preference Consistency over Time
The Impact of Price on Preference Consistency over Time
Lee K.Y, | Association for Consumer Research | 2011 ,
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