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261
Self-Sympathy in the Short-Term: Self-Other Differences in Long-Term Benefits and Short-Term Costs
Self-Sympathy in the Short-Term: Self-Other Differences in Long-Term Benefits and Short-Term Costs
Ebert, J. E. J., | Association for Consumer Research | 2005 ,
262
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Too Close to Quit: The Effect of Reward Fungibility on Consumer Purchase Intentions
Nunes, J. C., | Association for Consumer Research | 2005 ,
263
Multi-Medium Reward Programs
Multi-Medium Reward Programs
Soman, D., | Association for Consumer Research | 2005 ,
264
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Meyvis, T., | Association for Consumer Research | 2005 ,
265
Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules
Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules
Meyvis, T., | Association for Consumer Research | 2005 ,
266
Concepts, Concept Development, and Consumer Research
Concepts, Concept Development, and Consumer Research
Branch, J. D., | Association for Consumer Research | 2005 ,
267
Consuming the Fashion Tattoo
Consuming the Fashion Tattoo
Kjeldgaard, D., | Association for Consumer Research | 2005 ,
268
Pharmaceutical Packaging Color and Drug Expectancy
Pharmaceutical Packaging Color and Drug Expectancy
Roullet, B. J., | Association for Consumer Research | 2005 ,
269
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
The Timely and the Timeless: Syntagmatic and Paradigmatic Sign Relations in Advertising Montage
Larsen, V., | Association for Consumer Research | 2005 ,
270
Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
Fang, X., | Association for Consumer Research | 2005 ,
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