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261
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?
Anick Bosmans, | American Marketing Association | 2006 ,
262
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Christian Homburg, | American Marketing Association | 2006 ,
263
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
264
From the Web Editor: Improvements to the "Journal of Marketing" Web Site
From the Web Editor: Improvements to the "Journal of Marketing" Web Site
Siva K. Balasubramanian, | American Marketing Association | 2006 ,
265
From the Editor: The Maturation of Marketing as an Academic Discipline
From the Editor: The Maturation of Marketing as an Academic Discipline
Roland T. Rust, | American Marketing Association | 2006 ,
266
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions
Ann E. Schlosser, | American Marketing Association | 2006 ,
267
The Evolution of Loyalty Intentions
The Evolution of Loyalty Intentions
Michael D. Johnson, | American Marketing Association | 2006 ,
268
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Stuck in the Past: Why Managers Persist with New Product Failures (pp. 108-121)
Eyal Biyalogorsky, | American Marketing Association | 2006 ,
269
Ratios in Proportion: What Should the Shape of the Package Be?
Ratios in Proportion: What Should the Shape of the Package Be?
Priya Raghubir, | American Marketing Association | 2006 ,
270
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
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