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261
The Effects of Desire: Desire as Motivator
The Effects of Desire: Desire as Motivator
Pandelaere M, | Association for Consumer Research | 2011 ,
262
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Lee J.J.-A, | Association for Consumer Research | 2011 ,
263
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
Frederick S, | Association for Consumer Research | 2011 ,
264
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Small Influences with BIG Consequences: Consumer Decisions in the Wild
Cryder C, | Association for Consumer Research | 2011 ,
265
Great Expectations: The Placebo Effect and Consumer Behavior
Great Expectations: The Placebo Effect and Consumer Behavior
Hamerman E, | Association for Consumer Research | 2011 ,
266
Understanding Prosocial Behavior Among Consumers and Organizations
Understanding Prosocial Behavior Among Consumers and Organizations
Strahilevitz M, | Association for Consumer Research | 2011 ,
267
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Hong S, | Association for Consumer Research | 2011 ,
268
Consumer-based Perceived Product Innovativeness: the Big Seven
Consumer-based Perceived Product Innovativeness: the Big Seven
Boisvert J, | Association for Consumer Research | 2011 ,
269
Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study
Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study
Reimann M, | Association for Consumer Research | 2011 ,
270
Consumers' Investments in Brand Relationships: An Explorative Investigation of Specific Investments in Consumer-Brand Relationships
Consumers' Investments in Brand Relationships: An Explorative Investigation of Specific Investments in Consumer-Brand Relationships
Gaustad T, | Association for Consumer Research | 2011 ,
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