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251
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Narcissists as Consumers: Using Scarce Products to Validate Excessively Positive Self-View
Lee S.Y, | Association for Consumer Research | 2011 ,
252
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
253
Is Green?
Is Green?
Bamossy G, | Association for Consumer Research | 2011 ,
254
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
Stamatogiannakis A, | Association for Consumer Research | 2011 ,
255
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
256
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
257
The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
The Role of Culture in the Assimilation of Materialistic Values: The Case of South African Society
Hunt J.M, | Association for Consumer Research | 2011 ,
258
Generation Y's Representations of Who They Are and How They Give
Generation Y's Representations of Who They Are and How They Give
Urbain C, | Association for Consumer Research | 2011 ,
259
Frisbee for Friends, Furniture for Family: The Influence of Products on Network Activation and WOM Intentions
Frisbee for Friends, Furniture for Family: The Influence of Products on Network Activation and WOM Intentions
Anik L, | Association for Consumer Research | 2011 ,
260
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
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