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241
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
242
Website Image Transfer: Perception of Uninformative Online Ads
Website Image Transfer: Perception of Uninformative Online Ads
Yang, X, | Association for Consumer Research | 2007 ,
243
What do Rats Think While They Run? Goal Distance and Cognitive Effort Acceleration
What do Rats Think While They Run? Goal Distance and Cognitive Effort Acceleration
Cheng, S. Y. Y, | Association for Consumer Research | 2007 ,
244
Happy New Year: An Examination of Chinese New Year Food Shopping Behavior
Happy New Year: An Examination of Chinese New Year Food Shopping Behavior
Bei, L.-T., | Association for Consumer Research | 2005 ,
245
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
246
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Yung-Chien Lou, | Association for Consumer Research | 2002 ,
247
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
Chen H.-Y, | Association for Consumer Research | 2011 ,
248
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
249
The Compromise Effect in Choosing for Others
The Compromise Effect in Choosing for Others
Chuang S.-C, | Association for Consumer Research | 2011 ,
250
The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior
The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior
Semaan R, | Association for Consumer Research | 2011 ,
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