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231
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Product Placement Effects: Product-Character Associations (PCAs) in Sitcoms
Russell, C. A., | Association for Consumer Research | 2005 ,
232
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
The Role of the Consumer's Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs on Ad Effectiveness and the Behavior of Consumers and Physicians
Herzenstein, M., | Association for Consumer Research | 2005 ,
233
Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation
Choice versus Judgment: Illustrating Choice as Pre-Decisional Differentiation
Guo, F. Y., | Association for Consumer Research | 2005 ,
234
The Genie in the Bottle: How Prize Level and Salience of Odds of Winning Affect Promotion Attractiveness and Consumption Intentions in Instant Monetary Prize Promotions
The Genie in the Bottle: How Prize Level and Salience of Odds of Winning Affect Promotion Attractiveness and Consumption Intentions in Instant Monetary Prize Promotions
Makienko, I., | Association for Consumer Research | 2005 ,
235
Consumer Fantasies: A Phenomenological View
Consumer Fantasies: A Phenomenological View
Leonard, H. A., | Association for Consumer Research | 2005 ,
236
Strategic Expectation Management and Judgments of Satisfaction
Strategic Expectation Management and Judgments of Satisfaction
Cho, C., | Association for Consumer Research | 2005 ,
237
Eat Bitter Food and Give Birth to a Girl; Eat Sweet Things and Give Birth to a Cavalryman: Multicultural Health Care Issues for Consumer Behavior
Eat Bitter Food and Give Birth to a Girl; Eat Sweet Things and Give Birth to a Cavalryman: Multicultural Health Care Issues for Consumer Behavior
Kaufman-Scarborough, C., | Association for Consumer Research | 2005 ,
238
Anticipating Returns: Preemptive Compensation as a Double-Edged Sword
Anticipating Returns: Preemptive Compensation as a Double-Edged Sword
Wood, S. L., | Association for Consumer Research | 2005 ,
239
Age Differences in Children's Navigation and Information Processing of Websites
Age Differences in Children's Navigation and Information Processing of Websites
Alonzo, M., | Association for Consumer Research | 2005 ,
240
Children's Responses Toward Gender Role Stereotyped Advertisement
Children's Responses Toward Gender Role Stereotyped Advertisement
Bakir, A., | Association for Consumer Research | 2005 ,
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