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231
When the Attraction Effect Disappears: The Differential Impact of Adding Common versus Unique Features on Consumer Choice
When the Attraction Effect Disappears: The Differential Impact of Adding Common versus Unique Features on Consumer Choice
Ha Y.-W,, | Association for Consumer Research | 2004 ,
232
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
The Impact of NFC and Knowledge on Consumer Response Toward Complex Print Advertisements
Putrevu S,, | Association for Consumer Research | 2004 ,
233
What Makes You Happier-a Nonloss or a Gain? The Moderating Role of Regulatory Focus and Need for Cognition
What Makes You Happier-a Nonloss or a Gain? The Moderating Role of Regulatory Focus and Need for Cognition
Monga A,, | Association for Consumer Research | 2004 ,
234
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Undermining Self-regulation Ability as a Means of Reducing Resistance to Persuasion
Wheeler S. C,, | Association for Consumer Research | 2004 ,
235
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
D.J. Moore, | Association for Consumer Research | 2004 ,
236
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
S.N. Lee, | Association for Consumer Research | 2004 ,
237
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
M.A. Strahilevitz, | Association for Consumer Research | 2004 ,
238
Helping a Victim or Helping the VicTim: Altryism and ldentifiability
Helping a Victim or Helping the VicTim: Altryism and ldentifiability
D.A. Small, | Association for Consumer Research | 2004 ,
239
Feeling Badly Helps: Negative Affect and Giving Behavior
Feeling Badly Helps: Negative Affect and Giving Behavior
Lee S. N,, | Association for Consumer Research | 2004 ,
240
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
Chatterjee S,, | Association for Consumer Research | 2004 ,
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