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231
Monitoring the Dynamics of Brand Equity Using Store-Level Data
Monitoring the Dynamics of Brand Equity Using Store-Level Data
S. Sriram, | American Marketing Association | 2007 ,
232
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
233
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
234
Influence of Corporate Messages on the Product Portfolio
Influence of Corporate Messages on the Product Portfolio
Gabriel J.Biehal, | American Marketing Association | 2007 ,
235
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
Sandy D. Jap, | American Marketing Association | 2007 ,
236
When to Give Up Control of Outsourced New Product Development
When to Give Up Control of Outsourced New Product Development
Stephen J. Carson, | American Marketing Association | 2007 ,
237
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
238
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, | American Marketing Association | 2007 ,
239
Achieving Marketing Objectives through Social Sponsorships
Achieving Marketing Objectives through Social Sponsorships
Carolyn J. Simmons, | American Marketing Association | 2006 ,
240
Influence Tactics for Effective Adaptive Selling
Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, | American Marketing Association | 2006 ,
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