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231
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Steinhart Y, | Association for Consumer Research | 2011 ,
232
Standards and Construction of Hedonic Value
Standards and Construction of Hedonic Value
Zhu M, | Association for Consumer Research | 2011 ,
233
I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors
I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors
Slabbinck H, | Association for Consumer Research | 2011 ,
234
Adaptation Can Enhance Consumption Experiences
Adaptation Can Enhance Consumption Experiences
Huh Y.E, | Association for Consumer Research | 2011 ,
235
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
236
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Lin O, | Association for Consumer Research | 2011 ,
237
Influence of Social Norms on Consumption: Psychology, Biology, and Behavior
Influence of Social Norms on Consumption: Psychology, Biology, and Behavior
Griskevicius V, | Association for Consumer Research | 2011 ,
238
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
239
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Exploring the Relationship between Types of TV Programs, Advertising, and Materialism: A Cultivation Theory Perspective
Gurel-Atay E, | Association for Consumer Research | 2011 ,
240
Examining the Relationship of Locus of Control, Pro-environmental Attitude and Pro-environmental Behavior
Examining the Relationship of Locus of Control, Pro-environmental Attitude and Pro-environmental Behavior
Sarigollu E, | Association for Consumer Research | 2011 ,
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