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231
Embiggeners and Ensmalleners: A Scale Measure of Perceived Risk and Benefits in Sharing Resources
Embiggeners and Ensmalleners: A Scale Measure of Perceived Risk and Benefits in Sharing Resources
Kapitan S, | Association for Consumer Research | 2011 ,
232
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
233
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
de Langhe B, | Association for Consumer Research | 2011 ,
234
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Pol G, | Association for Consumer Research | 2011 ,
235
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Steinhart Y, | Association for Consumer Research | 2011 ,
236
Standards and Construction of Hedonic Value
Standards and Construction of Hedonic Value
Zhu M, | Association for Consumer Research | 2011 ,
237
I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors
I Show You Only Who I Am If Needed: Identity Signaling as a Result of the Interaction Between Personal Motives and Situational Factors
Slabbinck H, | Association for Consumer Research | 2011 ,
238
Adaptation Can Enhance Consumption Experiences
Adaptation Can Enhance Consumption Experiences
Huh Y.E, | Association for Consumer Research | 2011 ,
239
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
240
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Not Everyone Loves Buffets: Pricing Preference of Frugal Consumers
Lin O, | Association for Consumer Research | 2011 ,
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