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221
Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
Mere Proactivity Effects of Sales-related Service Offerings: A Field Experiment
Herzog W, | Association for Consumer Research | 2011 ,
222
The Effect of Cultural Orientation on Responses to Comparative Advertising
The Effect of Cultural Orientation on Responses to Comparative Advertising
Yucel-Aybat O, | Association for Consumer Research | 2011 ,
223
Adolescent Motivations to Watch Reality Television
Adolescent Motivations to Watch Reality Television
Patino A, | Association for Consumer Research | 2011 ,
224
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Huang H.H, | Association for Consumer Research | 2011 ,
225
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
Yan D, | Association for Consumer Research | 2011 ,
226
When Rewards Backfire: Customer Resistance to Loyalty Programs
When Rewards Backfire: Customer Resistance to Loyalty Programs
Roax D, | Association for Consumer Research | 2011 ,
227
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Sen S, | Association for Consumer Research | 2011 ,
228
Paradise Lost: The Making of Shangri-La
Paradise Lost: The Making of Shangri-La
Belk R, | Association for Consumer Research | 2011 ,
229
Services as Social Structures: Consumer Collectives and Transformative Services Research
Services as Social Structures: Consumer Collectives and Transformative Services Research
Anderson L, | Association for Consumer Research | 2011 ,
230
It's Not Only in the Mind: Physical Actions Steer Our Thoughts
It's Not Only in the Mind: Physical Actions Steer Our Thoughts
Eelen J, | Association for Consumer Research | 2011 ,
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