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211
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Driving the Extra Mile: The Interplay between Psychophysics and Loss Aversion in Determining Consumer Search Intensity
Saini, R., | Association for Consumer Research | 2008 ,
212
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
The Effect of Primed Reference Points on the Shape of Attribute-Value Functions, Attribute Importance, and Choice
van Ittersum, K, | Association for Consumer Research | 2008 ,
213
Mood Influence on the Valuation of Multiple Gains and Losses
Mood Influence on the Valuation of Multiple Gains and Losses
Schaffner, D, | Association for Consumer Research | 2008 ,
214
The Effect of Weather on Consumer Spending
The Effect of Weather on Consumer Spending
Murray, K.B, | Association for Consumer Research | 2008 ,
215
The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions
The Affective-Cognitive Model of Stimulus-Based Affect: Individual Differences in Response to the Vividness of Product Descriptions
Moore, D.J, | Association for Consumer Research | 2008 ,
216
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Wendel, S, | Association for Consumer Research | 2008 ,
217
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
Qiu, C, | Association for Consumer Research | 2008 ,
218
Assessing the Consumer Perceived Value Scale
Assessing the Consumer Perceived Value Scale
Walsh, G, | Association for Consumer Research | 2008 ,
219
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Chen, E.Y.I, | Association for Consumer Research | 2008 ,
220
Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption
Guiltless Gluttony: The Asymmetric Effect of Size Labels On Size Perceptions and Consumption
Krishna, A, | Association for Consumer Research | 2008 ,
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