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211
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Forced vs. Voluntary Exposure Web Ads: Immediate and Long-Term Impact of Ad Avoidance on Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2007 ,
212
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Selective Versus Comprehensive Processors: Gender Differences in Web Consumer Behavior
Richard, M.-O, | Association for Consumer Research | 2007 ,
213
Information Search and Consideration Set Formation in a Web-Based Environment
Information Search and Consideration Set Formation in a Web-Based Environment
Punj, G, | Association for Consumer Research | 2007 ,
214
Demographics in Sales Promotion Proneness: A Socio-Cultural Approach
Demographics in Sales Promotion Proneness: A Socio-Cultural Approach
Kwon, K.-N, | Association for Consumer Research | 2007 ,
215
A Multivariate Segmentation Model of the Older UK Consumer Market
A Multivariate Segmentation Model of the Older UK Consumer Market
Sudbury, L, | Association for Consumer Research | 2007 ,
216
Brand in the Hand or Sand in the Hand? A Contextualized Account of Adolescents' Mobile Phone Consumption
Brand in the Hand or Sand in the Hand? A Contextualized Account of Adolescents' Mobile Phone Consumption
Grant, I, | Association for Consumer Research | 2007 ,
217
Minority Consumers' Experiences of Marketplace Discrimination in Services: A Conceptual Model of Antecedents and Customer Outcomes
Minority Consumers' Experiences of Marketplace Discrimination in Services: A Conceptual Model of Antecedents and Customer Outcomes
Walsh, G, | Association for Consumer Research | 2007 ,
218
It's All in How You Look at it-The Impact of Having an Incremental or Entity Theory on Consumer Behavior
It's All in How You Look at it-The Impact of Having an Incremental or Entity Theory on Consumer Behavior
Sivaramakrishnan, S., | Association for Consumer Research | 2007 ,
219
Recent Research on Implicit Motivation
Recent Research on Implicit Motivation
Mitchell, A., | Association for Consumer Research | 2007 ,
220
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Hutchinson, J. W, | Association for Consumer Research | 2007 ,
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