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211
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
212
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
213
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
The Influence of Philosophy, Philosophies, and Philosophers on a Marketer's Scholarship
Shelby D. Hunt, | American Marketing Association | 2001 ,
214
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
215
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
216
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol, | American Marketing Association | 2002 ,
217
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision
Katherine N. Lemon, | American Marketing Association | 2002 ,
218
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
The Impact of Category Management of Retailer Prices and Performance : Theory and Evidence
Suman Basuroy, | American Marketing Association | 2001 ,
219
The Impact of Brand Extension Introduction on Choice
The Impact of Brand Extension Introduction on Choice
Vanitha Swaminathan, | American Marketing Association | 2001 ,
220
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
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