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211
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
Pretty Woman or Erin Brockovich? Unconscious and Conscious Reactions to Commercials and Movies Shaped by Fairy Tale Archetypes-Results from Two Experimental Studies
Groeppel-Klein, A., | Association for Consumer Research | 2006 ,
212
What Do They Say About "Friends?"
What Do They Say About "Friends?"
Chiou, J.-S., | Association for Consumer Research | 2006 ,
213
"You're A Wizard, Harry!" Consumer Response to the Harry Potter Phenomenon
"You're A Wizard, Harry!" Consumer Response to the Harry Potter Phenomenon
Brown, S., | Association for Consumer Research | 2006 ,
214
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
Wadhwa, M., | Association for Consumer Research | 2006 ,
215
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., | Association for Consumer Research | 2006 ,
216
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
Darke, P. R., | Association for Consumer Research | 2006 ,
217
Adding Exchange to Charity: a Reference Price Explanation
Adding Exchange to Charity: a Reference Price Explanation
Briers, B., | Association for Consumer Research | 2006 ,
218
Balancing Giving-Up Vs. Taking-In: Does the Pattern of Payments and Benefits Matter to Customers in a Financing Decision Context?
Balancing Giving-Up Vs. Taking-In: Does the Pattern of Payments and Benefits Matter to Customers in a Financing Decision Context?
Auh, S., | Association for Consumer Research | 2006 ,
219
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
LeBoeuf, R. A., | Association for Consumer Research | 2006 ,
220
Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process
Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process
Russell, C. A., | Association for Consumer Research | 2006 ,
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