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201
The Mental Accounting of Gift Card versus Cash Gift Funds
The Mental Accounting of Gift Card versus Cash Gift Funds
White, R., | Association for Consumer Research | 2008 ,
202
The Perceived Value of Time in a Transaction
The Perceived Value of Time in a Transaction
Lin, Y.-T, | Association for Consumer Research | 2008 ,
203
Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret
Sunk Cost Effects in Consumer Decisions: Role of Anticipated Regret
Kwak, J, | Association for Consumer Research | 2008 ,
204
The Effect of Communication Norms on Interpretations of Meaningless Information
The Effect of Communication Norms on Interpretations of Meaningless Information
Xu, A.J, | Association for Consumer Research | 2008 ,
205
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Left-Right, Left-Right: The Effects of Digit-Direction On Eye Movement Bias and Price Encoding Strategy
Coulter, K.S., | Association for Consumer Research | 2008 ,
206
Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
Shen, H, | Association for Consumer Research | 2008 ,
207
Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event
Triggers of Extraordinary Experiences Within A Sub-cultural Consumption Event
Allen, J, | Association for Consumer Research | 2008 ,
208
The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings
The Hungry Ghost Dinner and Auction: Real-World Auction, Other-World Meanings
Tambyah, S.K., | Association for Consumer Research | 2008 ,
209
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
210
The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention
The Endowment Effect and Its Reversal: Examining Possession Loss Aversion and Focus of Attention
Palmeira, M., | Association for Consumer Research | 2008 ,
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